Most of the firms doing business in the field of PR focus on the publicity in the media of the messages of the firms for which they work.
This method yields effective results for the different sectors; however, when the sector in question is the sports sector, emotions also enter into the equation. Sport is joy and sorrow and it is disappointment from time to time; in short, it is the emotion. For this reason, the method of the communication and the perception of the target audience at the right time and in the most accurate way through the right channels are as important as the message itself. Euroasia Sports’ most basic feature differentiating it from other PR agencies is that it ensures the brands “touch” their audiences/target audience through a proactive approach. Euroasia Sports put itself in customers and target audience’s place in each project through its team consisting of bloggers, sports economics columnists, TV commentators, active athletes and more importantly, the fans. A PR activity that is not effective on the target audience is not possible to yield an added value for the brands.